Photo by Kylee Leonetti.

Hugh Weber, community catalyst

Hugh Weber is a researcher, network theorist, storyteller, community organizer, design advocate, and small town kid.

With clients and partners ranging from Fortune 10 to mom-and-pop bait & tackle shops, Weber uses a variety of emergent research techniques and innovative community building skills as CEO and curator of the Institute of Possibility to reveal the rich stories, vibrant cultures, thriving networks, and infinite possibility that often lays hidden in the communities, organizations and people that we love most.

Weber founded OTA, a for-purpose organization focused on sparking transformation through creative connections and collisions in North Dakota, South Dakota, and Minnesota. OTA has convened 11 large-scale events, hosted over 150 national thought leaders, commissioned 35 micro-documentaries and a full-length feature, and invested approximately $2 million in the creatives who call the region home.

Weber is creator of The Potluck Society, a public radio podcast that celebrates ordinary people who are building extraordinary communities. He also recently co-created Leading Good, a learning platform and podcast that exists to inspire and equip leaders of nonprofits, social enterprises, and social impact brands.


How can you work with Hugh?



"Hugh is the birthchild of imagination and marketing. His ability to successfully AND creatively deliver a message that resonates is inspired."

Todd Lieman

President, Skadaddle Media




"Hugh is generous of mind and spirit and a great resource for the creative community. It is a great pleasure to work with him, and I trust our relationship will continue."

Adam Leipzig 

CEO, Entertainment Media Partners



Creative Concepting


"The world has too few people like Hugh-- people who can not only generate an impressive array of creative options, but can also do it with grace and insight. It's a pleasure to work with Hugh, over and over."

Sally Hogshead

Author of Fascinate